.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in venture capital annually, have actually reared almost $360 thousand thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That decline is due to market saturation, elevated governing tensions, and economic uncertainties.ADWEEK spoke with 5 VCs who remain to acquire adtech companies, in spite of these problems, about what they are searching for and what they stay away from. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused technologies and industry-specific locations including linked TV.